There is no need to bother the Latins, who created the word “bellus” from the root of “bonus”. We need two names: Brad and George. You may say that today, beauty has other names. We still remember the jubilation granted to the young Timothée Chalamet a few years ago. But the power of cinema is also making age imperishable, disrupting those time data that cross generations and consecrate those stars born beautiful but who have become talented. Let us leave others the burden of discourse on the political correctness that flows between beauty and talent because the Lido is glamour, pop, and seduction. It is art coming out of the screen to show itself in all its splendour to us humans, capable of waiting hours under the burning sun of these days to take a closer look. It happened with Angelina Jolie, Nicole Kidman, Monica Bellucci, Pierfrancesco Favino, and Alessandro Borghi, and it will happen today with Brad Pitt and George Clooney in Laguna to present Wolfs. We are ready to swear that there will be hordes of young girls in front of the red carpet in fervent anticipation, very young people who consider their forty-year-old parents old but are willing to do anything for a smile from two sixty-year-olds, icons who go beyond the border of simple charm to enter that of myth, a term used in ancient Greece to evoke divine figures. And it is precisely this that makes the Mostra a free zone, a territory capable of erasing distance. Beauty is just a step away, just within reach of the barrier; in a matter of moments, with a click and a smile, you have the face that stays with you forever, on the big screen and your smartphone. Being Brad and George goes beyond quarrels with Angelina or eternal love with Amal; it is that beauty that goes beyond art, and in this case, no, it has nothing to do with the press, baby.